This morning we published an article about a leaked Lumia device with the codename “Honjo”. There are many rumors about this device out there and all of them say different things. According to Daniel Rubino the phone has been cancelled. Furthermore he says that Microsoft will not release a Lumia 850/Lumia 750 in the future. After writing the article about the leaks this morning I thought about the phone especially in connection with the article on Windows Central.
There are some reasons which show that it would be better neither to release a Lumia 850 nor a Lumia 750. Microsoft does not need mid-range Lumias because they are not generating market share which is very important for Microsoft. Generating market share is the job of the Lumia 5** and Lumia 6** line which is working quite good.
Furthermore the Lumia 8** and Lumia 7** line is not important for the prestige of the Lumia branding. The Lumia 9** line is representing the brand Lumia. The Lumia 820, 830, etc. were neither gaining market share nor really presenting Lumia. They were just there to complete the Lumia line-up. In the end we can summarize that the mid-range Lumias were not successful enough to justify the long development process itself and the money you have to spend on this process.
To take the mid-range phones from the Lumia line would also make a lot of sense when you remember the plan of Satya Nadella to restructure Microsofts phone business. Nadella announced this new plan in July and it was basically saying that everything that is not successful and not needed will be removed. He also said that Microsoft has to concentrate on the most important things and that they plan to narrow their phone business. This means that Microsoft don’t want to release as many phones as Nokia was releasing before. I think they were analyzing every Lumia line, from the Lumia 5** to the Lumia 9** and they came to the result that the mid-range phones are the least needed phones of all.
Personally I hope that Microsoft will release a mid-range phone because these are the phones I prefer. Nevertheless it would not make so much sense for Microsoft to do it
What are your opinions? Lumia 850/750 – Yes or no? Share your thoughts with us in the comments!